Passion Explorer
La Rojeña is a pilgrimage site for tequila lovers, representing over 225 years of continuous tequila production by the Jose Cuervo family. The historic stone buildings and copper pot stills tell the story of tequila's evolution from local spirit to global phenomenon. Tours offer exclusive tastings of premium reserves and access to aging cellars containing some of the world's oldest tequilas.
Jose Cuervo's historic distillery, the oldest operating tequila distillery in Latin America, founded in 1795 in the heart of Tequila town.
Key planning notes tailored to this passion-forward getaway.
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Browse through 12+ photos of La Rojeña Distillery.
Photo by Los Muertos Crew
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Photo by Los Muertos Crew
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Photo by Los Muertos Crew
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Photo by Kaniri
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Photo by Los Muertos Crew
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Photo by Daniel Ababei
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Photo by Quang Nguyen Vinh
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Photo by Chad Populis
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Photo by Gizem Erol
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